New marketing opportunities for Pacific Northwest vegetable and fruit growers are exciting and inventive. Increased public desire for nutritious and minimally processed food grown locally and sustainably translates into farmer-to-consumer sales through community-supported agriculture, farmers' markets, agritourism, the Internet, restaurants, U-pick, and roadside stands. This updated publication also outlines grower options for selling wholesale; Idaho, Oregon, and Washington regulations for organic certification; transportation alternatives and their respective issues; and how to calculate postharvest costs and returns.
Reviewed August 2014
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