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Cut Flower Prices at Farmers Markets: A Bouquet Pricing Study

Jennifer R. Connolly , Vicki McCracken ,
Online Only
Farmers markets are a popular direct marketing channel for many small-scale cut flower growers in Washington state. We studied cut flower prices at six farmers markets in late summer 2012 and report the average price per stem for the most common flowers. In general, there was an inverse relationship between the average price level for flowers and the concentration of floral vendors and bouquet size.

Department(s): Agriculture
Pages / Length: 8
Publication Date: 4-2016

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